Mediashop - Austria's largest shopping channel 'Meine Kaufwelt' with a complete relaunch

The new program structure and look promises plenty of entertainment and viewer interaction.

Meine Einkaufswelt - Mediashop Group's 24/7 shopping channel now offers a brandnew content program, a new structure with fixed categories and impresses with a completely revised ON-AIR design. 

"The customer experience is our top priority, which is why we created a new audiovisual world for the relaunch in which our customers will feel comfortable and will find themselves again," says MediaShop CEO, Ina Bauer. "With our renewed structure we are giving our customers a lot more orientation and reliability," Bauer continues.

New Categories such as for example "Sleep well" or "Fit and Active", which have sceduled programm slots, makes the TV Channels` program reliable and transparent.

“We have put a lot of energy and attention to detail into our relaunch over the last few months. With this completely new appearance, we have laid the basis for further expansion of Meine Einkaufswelt. In the upcoming months, we will increasingly offer our broadcasting world via non-linear distributions such as a media library and apps," Bauer continued.

In addition to its own channels, Meine Einkaufswelt will also be prominently represented on large third-party platforms. And another topic is on Bauer's agenda: "We are also considering opening up Meine Einkaufswelt to external product suppliers, in order to give smaller manufacturers, for example, the opportunity to present themselves and their products."

Find Meine Einkaufswelt here:
Satellite: ASTRA 1N
Transponder 1,087, digital
Polarization: Horizontal
Frequency: 12.148GHz
Position: 19.2 degrees East

Online Live Stream: Live-TV | Mediashop - Meine Einkaufswelt

MediaShop - Always something new
Shopping as an entertainment experience - with this philosophy,MediaShop managed to become the largest omnichannel retailer in Central Europe within just two decades. MediaShop Brands are everywhere, whether on all e-commerce channels, in wholesale or with classic teleshopping (direct response TV). The innovative products with "problem solved" added value are now indispensable in any sales channel. MediaShop sends out more than 2 million parcels a year, is operationally represented in 11 countries and sells its own products in 40 countries worldwide. MediaShop International Group is located in Lindau (GER)

Find out more about the company here www.mediashop-group.com our contact us directly presse@mediashop-group.com