MONDIA Mondia Digital launches mENT: a B2B, multi-content, premium digital entertainment platform

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28/02/2022 14:15

DGAP-News: Mondia / Key word(s): Miscellaneous
Mondia Digital launches mENT: a B2B, multi-content, premium digital entertainment platform

28.02.2022 / 14:15
The issuer is solely responsible for the content of this announcement.

Mondia Digital launches mENT: a B2B, multi-content, premium digital entertainment platform

28 February 2022, Dubai, United Arab Emirates, Mondia Digital (https://mondia.com/), a Mondia Group company is proud to launch Mondia Entertainment (mENT), a business-to-business, multi-content, premium digital entertainment platform powered by world-class technology.

mENT is an all-in-one digital experience for companies to offering the best in digital entertainment to their customers. mENT offers a top selection of music, games, video, kids' content and can include any other digital content type and category. It is multi-device compatible, available via a responsive desktop as well as a mobile web-based platform, with Android and iOS apps being deployed in early 2022. It offers unrivalled versatility in terms of monetisation options, with a choice between various models, including AYCE (all you can eat), pay-per-use and content-specific deals, bundling (daily, weekly, monthly, or annual subscriptions), as well as freemium and try-and-buy options.

Paolo Rizzardini, CEO of Mondia Digital, said: "mENT is a complete content experience, designed to be the simplest, most powerful solution for the world's leading brands to offer premium digital content for their customers. Product evolution, content offering, partner relationships, and monetisation are all managed by Mondia Digital. This includes UI/UX design, development, hosting, tracking and reporting, content and partners sourcing, licensing, and management. I believe that mENT will shift the digital experience landscape through its user friendliness and flexibility, allowing companies to get closer to their customers through a memorable digital excellence."

The world's leading content
Content is key for a successful entertainment experience. Whether it's the latest blockbusters, exciting short-form videos or the ability to binge watch series', Mondia's extensive partnerships offers the world's best content with the benefit of regional localisation.

mENT also has access to over 50 million music tracks from top labels including Universal, Sony, Warner and BMG. There are also thousands of casual, cloud, Virtual Reality, Augmented Reality and e-sports games on offer from Sega, Square Enix, Ubisoft, Disney and more. The gaming offering has been developed based on top brands, top downloads, and high user-engagement rates. mENT's all-in-one exciting kid's entertainment experience for families offers access to a wide library of shows, classic fairy tales, next generation mobile games, fun music videos, dance videos, and creative DIY activities - with new content available daily.

An innovative partnership onboarding ecosystem
Through Mondia Digital's seamless 3rd Party Integrations process mENT will also, over time add other offerings including fitness, e-reading, podcasts, cooking and much more!

The solution is content-led, which means that clients can select either a single content category such as music or games, which can instantly be deployed or alternatively the full spectrum of content or parts can be selected and implement over a short period of time.

Fully customisable
mENT is a white-label product that is fully customisable to integrate into a client's brand, including colours, logos and languages, with content categories and other functionality within mENT having the ability to be fully adaptable and updatable.

Designed with the customer in mind
mENT's advanced user experience design exceeds leading entertainment-industry standards and seamlessly promotes multiple content types. Features such as favourites, search, in-product advertisements, auto load content, content ratings, sharing, and improved communication all increase customer engagement and retention.

An advanced reporting platform allows brands to learn from user behaviour and needs, and allows Mondia Digital to continuously improve the product through updates that are pushed automatically to the product, resulting in ongoing enhancement to the user experience.

Distributed by APO Group on behalf of Mondia.

Media contact
Michael Rubenstein
Tel: + 27 82 903 7797


Nicolas le Roux
CMO Mondia
Tel: +971 50 557 5041

About Mondia (mondia.com)
Mondia is a leading mobile commerce group, dedicated to connecting, digitalising and monetising mobile consumers. Mondia provides access to over 1.5bn consumers through more than 84 mobile operators across 60 countries. As a global leader, Mondia has deep insight into where the markets are headed and has the expertise to leverage best-in-breed technologies to solve business challenges while enabling the ultimate end user experience.

In addition to creating personalised digital experiences through its content-agnostic platform, Mondia's advertising agency is geared to drive and manage user acquisition throughout the full customer lifecycle journey. Continuously driven by innovation, Mondia's innovation hub, is driving entry into new sectors like health and creating disruptive products such as Monsooq.

With offices in 19 locations across Europe, the Middle East and Africa, Mondia is committed to digitalise the globe through its distinctive technology, strategic partnerships and extensive network and global coverage.

About Mondia Digital
Mondia Digital is a consolidation of Mondia Group's digital content distribution
business, an end-to-end, product-centric and data-driven company with a focus on
opportunities in the B2B segment. Mondia Digital empowers global business brands
to digitally engage with their customers through premium entertainment
solutions offering enhanced speed-to-market, scalability and continuous innovation.
In addition to creating personalised digital experiences for end-users through its
content-agnostic platforms, Mondia Digital manages the full customer lifecycle
journey to guarantee the maximum level of user-engagement and customer
satisfaction. Its extensive premium content library aggregates and curates over 80
million content items covering games, music, video, sports, kids and health verticals,
amongst others.

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28.02.2022 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Mondia
United Arab Emirates
E-mail: michael@ownalchemy.com
EQS News ID: 1290117

End of News DGAP News Service

1290117  28.02.2022 


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