BRIEF

on The Korea Agro-Fisheries & Food Trade Corporation (aT Center)

2024 K-FOOD Fair Lyon B2B to Showcase Trendy Korean Foods and Foster International Business Relations

The Korea Agro-Fisheries and Food Trade Corporation (aT) has announced the 2024 K-FOOD Fair Lyon B2B, set for June 12-13 at the InterContinental Lyon-Hotel Dieu. This pivotal event connects Korean food exporters with European buyers, allowing them to explore innovative Korean cuisine.

At the fair, visitors can discover internationally recognized Korean foods that combine health and taste. Traditional methods, such as fermentation, enhance the fresh flavor of the ingredients. Some 30 promising Korean brands will showcase products, including fresh food, kimchi, snacks, sauces, drinks, and alcoholic beverages.

Attendees can taste products and organize meetings or business consultations through an on-site meeting platform. The K-FOOD Fair also offers a consumer event from June 13-16, extending the opportunity to experience Korean cuisine's appeal to the general public.

The event provides a valuable chance for business expansion with Korean agricultural and food exporters.

R. P.

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