Accor and H World Group Expand Partnership

Accor and H World Group have announced a new phase in their strategic alliance, focusing on enhancing direct booking and loyalty platforms across China, Europe, and the Middle East. This initiative aims to broaden hotel selections and extend loyalty benefits for members of ALL Accor and H Rewards, offering a member base of 430 million a more seamless and interconnected travel experience.

The partnership emphasizes the strengths of Accor's diverse brand portfolio and global network, alongside H World's expansive scale and customer focus in China. With both loyalty programs continuing independently, members can soon enjoy a wider range of properties and benefits, such as status recognition and member rates, through their respective platforms.

This phased rollout throughout 2026 will progressively open H World's hotels in Europe and the Middle East to ALL Accor members and Accor's premium brands in China to H Rewards members, enhancing the loyalty ecosystem.