Ad Pepper Group Expands Stake in Solute to 44.37%

Ad Pepper Media International N.V. has announced it is increasing its stake in solute Holding GmbH & Co. KG to 44.37%. This move, involving an acquisition of an additional 18.73% of shares, reinforces Ad Pepper's strategic investment and market standing. The transaction involves a purchase price of approximately EUR 4.5 million, exchanged for 2,305,195 new shares.

This expansion, subject to standard closing conditions, aims to leverage synergies between Ad Pepper and solute, known for sites like billiger.de and shopping.de. With last year's solute sales hitting EUR 44.7 million, further integration is expected to foster market innovation and growth. Discussions with other solute shareholders, like Deutsche Tele Medien GmbH, are ongoing to obtain a majority stake.