Ad Pepper Group Expands Stake in Solute to Over 60%

Ad Pepper Group, a prominent player in digital performance marketing, has announced an increase in its majority stake in Solute Holding GmbH & Co. KG to 60.15%. This acquisition aligns with the group's growth strategy focusing on integrated, technology-centric marketing solutions. The additional shares were purchased from Oeding Info GmbH and Telefonbuchverlag Ludwig Schmidt GmbH & Co. KG, payable in cash. This move strengthens Ad Pepper's market position and enhances their ability to deliver innovative solutions.

Solute, known for its leading comparison platforms such as billiger.de and shopping.de, remains a significant growth driver within Ad Pepper's portfolio. The partnership also benefits from the integration with Webgains, supporting performance campaigns throughout the customer journey. The acquisition highlights Ad Pepper's commitment to scalability and shareholder interests.