'Alamein Festival' Launches Exciting Second Edition for 2024

"Alamein Festival", the largest entertainment event in Egypt, returns for its second edition. Running from July 11 to early September on the Egyptian North coast, the festival aims to promote New Alamein City's urban development, boost tourism, and attract investment. The event features a variety of cultural, sports, and entertainment activities supported by key sponsors like Egyptian Post and Ezz Steel.

In its 2024 edition, the festival highlights include theatrical performances, sports matches, and the Insomnia digital games competition. Numerous esteemed producers and top-tier celebrities are set to participate. The festival underscores its commitment to social responsibility, with 60% of its proceeds dedicated to humanitarian relief in Gaza.

The inaugural festival in 2023 attracted nearly 15 million tourists, driving significant investment and development in the region. This success encouraged United Media Services (UMS) to organize the 2024 edition, aligning with national development goals.

The official announcement was made by UMS executives Ashraf Salman and Amr El-Feki, expressing pride in contributing to Egypt's regional tourism and development.