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Alibaba Introduces 'Wonder on Ice' at Milan's Sforza Castle
Alibaba Group has launched 'Alibaba Wonder on Ice' in Milan's Piazza del Castello Sforzesco. This interactive installation uses AI and cloud computing to demonstrate potential advancements in virtual retail experiences during the Milano Cortina 2026 Winter Games.
Located amidst Milan's historic sites, AWI showcases how digital technology can blend with cultural and commercial settings. Alibaba's technology facilitates immersive, customizable digital retail experiences guided by AI, based on consumer preferences.
Alongside retail advancements, the installation includes the unveiling of AI-generated Olympic fan art. Utilizing Alibaba's technology, fans worldwide created video artworks inspired by winter sports. The top entries are displayed at the site, highlighting the intersection of AI, art, and sports culture.
R. E.
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