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Allane.de Launches Online Used Car Sales

Allane Mobility Group, a leader in vehicle leasing in Germany, has expanded its allane.de platform to include used car sales. Starting now, users can purchase or finance used cars online alongside new ones. This advancement allows customers to compare both new and used vehicles digitally, enhancing the purchase decision process. The company aims to improve the customer journey by digitizing contracts and bundling automotive offerings.

Approximately 95% of the used vehicles come from Allane's own stock, including lease returns and trade-ins from autohaus24.de. The remaining 5% originates from external dealers. According to Philipp Schwenke, the integration of used cars online supports Allane's FAST LANE 27 strategic goals, boosting brand awareness and customer experience.

Currently offering around 1,000 used cars, the platform facilitates easy online reservations and test drive appointments. Customers can complete the entire purchase, including financing and trade-ins, online or with personal assistance. Allane.de's expanded offerings streamline access to certified vehicles, supporting a fully digital car buying experience.

R. E.

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