Alta Global and UFC Gym Unveil Training Programs in California

Alta Global Group, a leading technology entity in martial arts training, has partnered with UFC Gym to introduce their Warrior Training Program in Costa Mesa and Huntington Beach, California. This launch, scheduled to begin pre-sales in November 2024, marks Alta's initial venture into an enterprise partnership, projecting potential annual revenues exceeding $7 million.

The partnership will expand Alta's programs across UFC Gym's 150 locations globally. Founder Nick Langton expressed enthusiasm for engaging the local UFC community, aiming to transform fandom into active participation. The program will later extend to 15 U.S. locations and internationally, offering unique MMA training experiences culminating in a sanctioned fight.

Additionally, UFC Gym will utilize Alta's Hype mobile marketing platform to boost member engagement across their extensive network.