Alta Global Group Partners with MMA Legend Gilbert Melendez

Alta Global Group (NYSE American: MMA) has announced a new partnership with former UFC fighter and two-time Strikeforce Champion, Gilbert Melendez. This collaboration aims to promote Alta's digital marketing platform, Hype, in combat sports gyms across North America and support the expansion of the Warrior Training Program.

With over 500 active gym partnerships, Alta is targeting approximately 45,000 potential gym partners in the US, projecting an estimated annual revenue of $88,000 per gym. The company plans to leverage Melendez's expertise and reputation to enhance its influence both domestically and globally.

Alta's CEO Nick Langton highlighted Melendez's significant impact on MMA, stating, "We are deeply honored to have his endorsement and expertise."

Melendez has a storied career with victories in WEC, Shooto, PRIDE FC, Strikeforce, and UFC. Currently, he is the head coach at El Nino Training Center, a partner of Alta. His role aligns perfectly with Alta's mission to revolutionize the martial arts and combat sports landscape.

The partnership focuses on improving customer onboarding, engagement, and membership retention, aiming to maximize revenue opportunities within the industry.