AMA Chicago Announces Sheila Hamilton of McDonald's as Keynote Speaker at 2024 BrandSmart Conference

The American Marketing Association Chicago has revealed that Sheila Hamilton, Marketing and Menu Lead - New Business Ventures at McDonald's, will be the keynote speaker at the BrandSmart 2024 conference. This event, renowned for its focus on the latest marketing trends and the future of branding, will take place on April 25, 2024, at the AON Grand Ballroom, Navy Pier, Chicago. The theme for the 22nd iteration of this conference is "The Future of Brand in an Experience-Driven Economy."

BrandSmart 2024 will feature expert panels and presentations aimed at providing actionable strategies for brands navigating the evolving marketing landscape. "We are so pleased to welcome Sheila as our keynote speaker," said Chris McGuire, President of AMA Chicago. Hamilton's address, titled "Staying Grounded While Launching an Out-of-this-World Brand," is set for 9:30 a.m., followed by a LinkedIn Live session on April 17th.

The conference will cover topics like AI, innovation, and the psychology of consumer experiences through sessions led by industry leaders from organizations such as Feeding America, Chicago Fire, Claire's, and Google. Networking opportunities for marketing professionals are also a key feature of BrandSmart.