Amaran Announces Independence and Unveils Future Plans at NAB 2024

Amaran, previously part of the Aputure brand family, has officially announced its launch as an independent entity at the 2024 NAB Show in Las Vegas. The newly autonomous brand, known for its innovative and user-friendly lighting solutions for content creators, has declared its mission to expand beyond lighting into a comprehensive ecosystem for digital and indie creators.

Leading the brand’s new direction is VP of Marketing, Aaron Tsai, who brings in extensive experience from previous roles at high-profile companies such as Meta, Nike, and Google. Tsai expressed enthusiasm for his role in advancing amaran's mission to serve content creators with tools that combine simplicity and advanced technology. Amaran aims to transform content creation with portable, high-quality products that appeal to a wide spectrum of users, from digital-only creators to traditional filmmakers.

In a statement, Ted Sim, co-founder and president of both amaran and Aputure, emphasized the commitment to designing products tailored to the needs of modern creators. Sim highlighted the goal of bridging the gap between complex professional equipment and the practical needs of everyday creators, thus revolutionizing the way content is produced.