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AmeriTrust Enhances AI Capabilities with New Data Scientist
AmeriTrust Financial Technologies Inc., a fintech leader in automotive finance, has appointed Mozhgan Parsa, PhD, as Data Scientist. Her expertise in machine learning and AI will support the integration of AI tools within AmeriTrust's leasing and loan platforms. This strategic move aims to optimize credit risk assessments, enhance fraud detection, and improve customer analytics.
CEO Jeff Morgan emphasizes the enhancement of their leasing technology, originally developed at MUSA Auto Finance, with AI capabilities. Additionally, the company is exploring funding facilities for lease originations, engaging with several potential fund providers.
AmeriTrust has also launched a re-branded website, highlighting its innovative leasing and loan solutions, notably those provided through AmeriTrust Serves and AmeriTrust Auto platforms.
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