Angara Inc.'s "Celebrate With Color" Campaign Triumphs at Stevie Awards

Angara Inc., a prominent direct-to-consumer (DTC) online jewelry retailer, received significant recognition at the 22nd Annual American Business Awards®, securing a Gold Stevie® Award for its "Celebrate with Color" campaign. The campaign won in the Marketing Campaign of the Year - Retail category, highlighting Angara’s innovative approach in promoting colored gemstones over traditional diamonds.

The "Celebrate with Color" campaign is notable for its vibrant representation and strategic challenge to conventional jewelry industry norms. It leveraged multiple channels, including social media, Google Ads, and influencer partnerships, effectively enhancing brand visibility and consumer interest. The campaign's success was also supported by compelling creative content across various platforms, emphasizing the unique appeal and beauty of colored gemstones.

Ankur Daga, CEO of Angara, expressed pride in the achievement, stating that the recognition affirms the company's dedication to innovation and celebrating individuality through unique gemstone offerings. Besides the campaign’s success, Daga also won a Gold Stevie® as the Best Entrepreneur in Retail, and the company garnered additional silver awards for its growth and customer satisfaction achievements.