Appier and Murka Show Remarkable Growth Thanks to AI

Appier, an AI-powered SaaS software company, reports significant ROAS growth from its collaboration with Murka, a game developer. Using the AIBID solution, Murka optimized its campaigns for games such as Scatter Slots, Slots Era, and Texas Holdem.

Since October 2022, Scatter Slots has seen a 368% increase in ROAS, with continuous optimization of resources based on MMP and BI data. Effective targeting techniques have helped achieve high purchase rates, especially via mobile web inventory.

The campaign for Slots Era was also a success, reducing cost per install by 11% and exceeding ROAS targets. User behavioral analysis and creative strategies played a crucial role in this success.

Murka also integrated new strategies for Texas Holdem, continuing its growth and optimizing its ROAS with the help of Appier. The collaboration has helped set new benchmarks in the online gaming industry.