ASMALLWORLD Enhances Membership Options with GHA DISCOVERY Collaboration

Zurich, April 18, 2024 – ASMALLWORLD AG, in a partnership with Global Hotel Alliance's GHA DISCOVERY, has launched new options for its Prestige and Signature memberships. These options now include up to 10,400 DISCOVERY Dollars and a GHA DISCOVERY Titanium status. The initiative aims to provide an enriched array of benefits for travelers.

As a way to improve customer engagement and rewards, ASMALLWORLD members can now earn and spend DISCOVERY Dollars (D$), which are equivalent to USD, for various services at over 800 hotels worldwide. The enhanced memberships, available until April 30th, start at USD 4,950 with bonuses and upgraded hotel services through the Titanium status of the GHA DISCOVERY program.

Jan Luescher, CEO of ASMALLWORLD, commented on the release, emphasizing the intended enrichment of customer choice and travel experiences. The collaboration expands on a fruitful relationship with GHA, potentially integrating DISCOVERY Dollars permanently depending on market reception.