Aventador signs a letter of intent to invest in an AdTech specialized in OOH Media and data

Aventador, listed on Euronext Growth Paris, has signed a letter of intent to acquire 80% of the capital of an AdTech expert in Out of Home (OOH) Media and data. This strategic acquisition is part of the roadmap intended to diversify its portfolio of profitable companies.

The target company, founded in 2005, has developed an innovative digital platform to measure and profile local advertising audiences in real time. The valuation of this company is estimated at €11.2 million, with a 20% discount if the transaction is finalized before December 31, 2024.

The transaction involves the contribution of 51% of the shares in exchange for Aventador shares and the purchase of the additional 29% for 2.5 million euros in cash, always subject to various conditions.

Gilles-Emmanuel Trutat, President of Aventador, expressed his satisfaction with this first operation in line with the strategy announced in June 2024, highlighting the potential synergies with future acquisitions.