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Mercedes-AMG PETRONAS F1 Team Partners with Zuma
Azumi Ltd., known for its acclaimed restaurant group including Zuma, ROKA, and Oblix, announced a multi-year collaboration with the Mercedes-AMG PETRONAS F1 Team. This marks the first time a global lifestyle restaurant brand has united with an F1 team, making Zuma the team's exclusive Lifestyle & Dining Curator. The collaboration extends Zuma's influence to events at Grand Prix locations such as Monaco and Abu Dhabi and the prestigious Mercedes F1 Miami and Las Vegas Clubs.
Zuma, founded in 2002, celebrates its 25th anniversary through this partnership. Sven Koch, CEO of Azumi Ltd., emphasizes F1's alignment with Zuma's core values of performance and precision. Toto Wolff, CEO and Team Principal of Mercedes, highlights the potential to enhance guest engagement through this alliance.
The partnership combines precision, performance, and global influence, setting a new integration standard for luxury hospitality in modern sport and culture. Further agreement details will be revealed soon.
R. H.
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