BEACN Collaborates with Gandalf to Distribute Audio Products in the Nordic Market

BEACN, an established Canadian manufacturer of audio products tailored for content creators, has announced a strategic partnership with Gandalf Distribution AB, a part of the ELKO Group. This collaboration is set to introduce BEACN's innovative audio solutions to the Nordic retail sector, leveraging the distribution reach of Gandalf across Sweden, Denmark, Finland, Norway, and Iceland.

Gandalf Distribution AB, with its strong foothold in the Nordic consumer electronics market, will enhance its portfolio by integrating BEACN's products, including BEACN Mic and BEACN Mix. This partnership aims to cater to a diverse clientele, ranging from gamers to professional content creators. Johan Cheng Falkström, Gandalf's Sales & Marketing Director, highlighted the synergy between Gandalf’s offering and BEACN's cutting-edge products as a strategic move to meet the Nordic consumer's demand for innovative electronics.

BEACN's CEO, Craig Fraser, expressed optimism about the partnership's potential to introduce BEACN's ecosystem of products to new customers through Gandalf's extensive network. The availability of BEACN products in select Scandinavian retailers is anticipated in April 2024, marking a significant step in BEACN's expansion into the European market.