Swissnet AG Expands into Moroccan Market with Aleph Partnership

Swissnet AG, previously known as Beaconsmind AG, is expanding into Morocco through its subsidiary Lokalee. This expansion is facilitated by a partnership with Aleph Hospitality, a significant hotel management firm in the Middle East and Africa. Lokalee's AI-powered concierge platform will initially launch in Aleph-managed Moroccan hotels, with plans to extend across Aleph's portfolio of more than 30 hotels in eight countries.

With Morocco's tourism sector attracting 14.5 million international visitors in 2023, this expansion aligns with Swissnet's international growth strategy. The partnership underpins Swissnet’s 2025 outlook, anticipating about 40% organic revenue growth. Revenue and EBITDA are expected to reach approximately CHF 27.5 million and CHF 6.7 million, respectively. A significant portion of the business, over 75%, now stems from recurring revenues, adding predictability to operations.