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Belgium Sleep Systems Expands into French Market

Belgium Sleep Systems (BSS), a leading European bedding and mattress supplier, has announced its expansion into the French market. With over 25 years of expertise and a portfolio of over 100 retailers across Europe, BSS is known for its commitment to quality and timely service. The company plans to introduce its innovative products, including its acclaimed bedding mattress line, to French consumers.

The expansion follows BSS’ success in the Benelux region and promises 72-hour delivery to Western Europe. Initially focusing on major French cities, BSS aims to provide exclusive customer support and high-quality bedding solutions through selected local retailers and an enhanced e-commerce platform.

The move is part of BSS’ strategic vision to broaden its footprint and meet the growing demand for quality bedding in France. Founder & Managing Director Bekir Atabey expressed enthusiasm for the venture, highlighting the company's commitment to delivering unparalleled sleep experiences. The company will leverage direct sales, partnerships with French retailers, and marketing campaigns to establish its brand.

R. P.

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