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BENETEAU Expects 4%-6% Operating Margin for 2024

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On September 25, 2024, BENETEAU revealed that its operating margin forecast for 2024 has been adjusted to 4%-6%. The Group displayed robust adaptability through premiumization and strategic measures.

For H1 2024, the Boat division reported a 32% decline in sales, amounting to €557m, primarily due to reduced dealer stock levels. Despite this, the division’s ordinary operating margin remained close to 9%.

Financially, the Group maintains solid ground with €137m in net cash post-dividend payments and other bonuses. Projected revenues for the Boat division in 2024 stand at around €1bn.

The Housing division saw minor revenue changes compared to H1 2023, stabilizing around €210m.

Strategic goals for the rest of the year include cost adaptation, value-driven growth, and sustainable innovation, all aimed at improving operational efficiency and launching 14 new models.

R. H.

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