Bettermoo(d) Expands Canadian Footprint with Moodrink™ in Over 400 Stores

bettermoo(d) Food Corporation, a key player in the plant-based food industry, has announced a significant milestone with its dairy alternative product, Moodrink™, now available in 421 stores of Canada's largest grocery retailer. This expansion represents a significant step in making Moodrink™ accessible to a wide array of Canadian consumers, from the Maritime provinces to the West Coast.

The retailer's commanding presence in the Canadian market, with a 27 percent market share, offers bettermoo(d) a substantial platform to reach millions of customers. This strategic availability aligns with the company's goal of broad market penetration, amidst forecasts showing the Canadian milk alternative market reaching US$469.8 million by 2025.

Nima Bahrami, CEO of bettermoo(d), expressed enthusiasm over this achievement, highlighting the company's commitment to making plant-based dairy alternatives accessible nationwide. Moodrink™ stands out for its nutritional benefits, containing eight grams of plant-based protein per serving and a rich fiber profile, positioning it as a healthier, tasty alternative to traditional dairy products.

bettermoo(d)'s innovative approach in crafting Moodrink™ aims to replicate the taste of traditional dairy from the Alps, with an emphasis on sustainability and health. This product launch is not just a business milestone but also contributes to the growing trend of plant-based food consumption, offering Canadians a nutritious beverage choice.