BGY Fruits Expands Global Strategy and B2B Operations

BGY Fruits, a leading fruit retail chain in China, recently showcased its global supply chain strategy at the ASIA FRUIT LOGISTICA expo in Hong Kong. Since 2012, the company has built procurement partnerships with over 800 fruit farms in 26 countries, enhancing their domestic supply and addressing seasonal gaps. In response to evolving market demands and structural adjustments, BGY Fruits initiated an International Export Division to strengthen export operations for both domestic and imported fruits.

The company launched successful campaigns with signature products like Liangzhi apples and Jindu No. 3 passion fruit. Their subsidiary, Haiyang Jin Chengtai, recorded export sales nearing RMB 300 million in 2024, distributing fruits to markets in Hong Kong, Southeast Asia, and North America.

Domestically, BGY Fruits' focus on B2B operations has led to partnerships with trade unions and other enterprises, resulting in strong sales growth. From January to July, the company's wholesale sales reached RMB 522 million. The company is also advancing a category brand strategy to optimize its long-term growth.