Big Green Egg Announces New CEO Dan Gertsacov, Sets Sights on Future Growth

Big Green Egg, a leading name in kamado-style grills, has appointed Dan Gertsacov as its new CEO. This change marks only the third time in its 50-year history that the company has seen a new leader at its helm. Gertsacov, who previously served as President with a focus on product development, marketing, and digital strategy, succeeds Ardy Arani. Arani will continue his involvement with the company as Vice-Chairman.

With a diverse background including roles at Focus Brands, Arcos Dorados, and Google, Gertsacov combines extensive experience in digital marketing and strategic leadership with a personal passion for live-fire cooking. His appointment comes as the company celebrates its 50th anniversary, a milestone that it hopes to leverage for future growth and innovation.

The company’s leadership, including Founder and Chairman Ed Fisher and Vice-Chairman Ardy Arani, have expressed confidence in Gertsacov’s vision for the brand’s future. Gertsacov aims to build upon the legacy and core values of Big Green Egg, focusing on community, culinary excellence, and expanding the brand’s global presence.

Under Gertsacov’s leadership, Big Green Egg is poised to continue its history of success. The company looks forward to leveraging its anniversary as a stepping stone towards further growth, eyeing opportunities to enhance its product line, engage with customers, and expand its market reach.