Bikeleasing Acquires Probonio, Expanding Digital Offerings

Bikeleasing, a subsidiary of Brockhaus Technologies AG, has announced the acquisition of software company Probonio, aiming to transform its platform into a comprehensive digital multi-benefit platform. This strategic move is intended to enhance Bikeleasing's current offerings by integrating over ten additional employee benefits alongside its company bicycle leasing service. This development promises to significantly improve the service available to Bikeleasing’s 62,000 corporate clients and their roughly 3.4 million employees.

Probonio, established in 2022 and recognized for its advanced Software-as-a-Service (SaaS) solutions for employee benefits management, complements Bikeleasing's existing services by broadening the range of benefits available to employees. The acquisition is seen as a critical step in Bikeleasing’s growth strategy, aiming to promote further penetration and utilization among its present client base through an enriched, user-friendly platform. This move is also expected to bolster the firm’s dynamic and profitable growth trajectory.

In 2023, Bikeleasing reported a +37% organic revenue growth, showcasing the potential for further expansion with the integration of Probonio's services. The company also anticipates this merger to enhance its market position significantly, especially in attracting and retaining talent, thereby addressing current challenges in the labor market. Bikeleasing and Brockhaus Technologies AG are set to leverage this acquisition to expand their reach beyond company bike leasing, aiming for increased internationalization and diversification of their service offerings.