on BILENDI (EPA:ALBLD)
BILENDI Introduces AI-Powered Discussion Guides for Market Research
Bilendi has unveiled a groundbreaking feature in its Bilendi Discuss platform, leveraging AI to create discussion guides for market research. This advancement is powered by BARI, an AI research assistant, enhancing the efficiency of qualitative projects from inception to result analysis.
The tool, Bilendi Discuss, now integrates BARI to script discussion guides entirely. This feature allows researchers to define project settings and objectives, after which BARI proposes and adapts guide outlines for various participant groups. The researcher can modify or confirm these proposals, enabling swift project initiation.
Givaudan, a global leader in flavors and fragrances, utilized Bilendi Discuss and BARI for a multicountry study on consumer attitudes towards processed meat. BARI proved effective in generating tailored discussion guides, moderating conversations, and delivering precise analyses.
Marc Bidou, CEO of Bilendi, expressed enthusiasm for BARI’s developments, noting its role in easing the research process and receiving positive customer feedback.
R. H.
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