Bogotá Showcases New Image at COP16: “Bogotá Your Home” Campaign

At COP16, the "Bogotá Your Home" campaign was unveiled, highlighting the city's attributes for tourists, entrepreneurs, and investors. The initiative, led by the District Institute of Tourism, Bogotá Chamber of Commerce, and Invest in Bogotá, aims to enhance the city's global appeal.

Located at the House of Bogotá in Cali, the campaign's launch included an urban music show and a digital exhibition titled "Bogotá, a Biodiverse Destination." The exhibition aimed to promote the city's green sites and balance between urban and natural settings.

The event revealed plans to present the campaign in New York City’s Times Square, targeting North American markets. Key milestones include biodiversity discussions and a summit in Cali to strengthen Bogotá's competitiveness and development.