BRIXY Expands into Facial Care with Eco-Conscious Cleansing Bars

BRIXY, the San Diego-based personal care company known for its non-plastic beauty products, has announced the addition of soap-free facial cleansing bars to its sustainable product lineup. The brand, which has built a reputation on providing plastic-free alternatives such as shampoo, conditioner, and body care bars, is now offering facial care options in three specialized formulas: hydrating, brightening, and blemish control. Each of these bars incorporates the BRIXY Blend, a combination of premium, science-backed skincare ingredients.

These facial care bars, designed to suit a wide range of skin types and concerns, are aimed at reducing consumer dependence on disposable plastic packaging. According to BRIXY CEO Trey Vilcoq, the goal is to encourage a permanent shift from bottled face washes to their solid counterparts. The products are tailored to specific skin needs, with ingredients ranging from aloe and raspberry seed oil in the Hydrating Cleanser to rice powder and vitamin C in the Brightening option, and salicylic acid in the Blemish Control bar.

Committed to sustainability, BRIXY products are vegan, cruelty-free, and packaged in Forest Stewardship Council-certified paperboard. These facial cleansing bars, free from sulfates, phthalates, parabens, and synthetic scents, are now available at $15.99 on the company’s website and Amazon. The launch is part of BRIXY's initiative to offer environmentally-friendly beauty solutions to both loyal customers and those new to the brand. Founders Kevin Brodwick and Trey Vilcoq, also known for the sunscreen brand Think, launched BRIXY in 2021 to promote safer consumer products and a healthier planet.