Chow Tai Fook Jewellery Group Celebrates Chinese Craftsmanship with Paris 100 Sponsorship

Chow Tai Fook Jewellery Group, a leading Chinese jeweller, recently announced its sponsorship of the Paris 100 event, marking a significant step in its cultural promotion efforts on an international level. The event, which took place on April 17 in Paris, featured a badminton exhibition match celebrating the 60th anniversary of China-France Year of Culture and Tourism and the upcoming Paris 2024 Olympic Games.

The event highlighted the deep cultural and artistic connections between China and France, showcasing mutual appreciation for sports and the arts. Distinguished attendees included Ambassador Lu Shaye and Ms. Sonia Cheng, Vice-chairman of the Group, who emphasized the significance of this event in fostering bilateral relations and promoting heritage craftsmanship.

In addition to its sponsorship, the Group auctioned a unique 24K Pure Gold Shuttlecock decoration, raising RMB 120,000. These funds will support local badminton clubs and help nurture sporting talent, aligning with the Group’s commitment to community empowerment and cultural exchange.

According to Ms. Cheng, the sponsorship of Paris 100 aligns with Chow Tai Fook’s vision to be a global leader in the jewellery industry, celebrating its 95th anniversary by highlighting its dedication to craftsmanship and cultural promotion. The Group also launched the "Paris 100" Collection, further commemorating the deep-rooted connections between the two nations through beautifully crafted jewellery pieces.