Chow Tai Fook Marks 95 Years With Transformative Brand Journey

On its 95th anniversary, Chow Tai Fook Jewellery Group Limited announced its initiative for a significant brand transformation. The company envisions becoming a global jewellery leader trusted across generations. This transformation involves upholding Chinese jewellery craftsmanship and sharing its cultural artistry worldwide.

Since its inception in 1929, Chow Tai Fook has pioneered innovations within the jewellery industry, achieving numerous firsts and expanding its reach to nearly 8,000 stores globally. The company emphasizes maintaining the traditional Chinese culture while evolving to meet modern customer preferences with a blend of tradition and innovation.

The Group plans substantial changes across its retail outlets, aiming to enhance customer experience significantly. Major initiatives include the refurbishment of all stores over five years and launching two flagship stores in Hong Kong and Shanghai. These new stores will be centers of excellence, showcasing unique designs and superior service.

Additionally, Chow Tai Fook introduces the Rouge Collection to commemorate its 95th anniversary. This collection combines modern aesthetics with traditional motifs, symbolizing longevity and fortune. This release is a testament to the brand's sustained innovation in contemporary jewellery design.