Craig Tobin Appointed as CEO of Ascent Business Partners

BONITA SPRINGS, FL / ACCESSWIRE / April 4, 2024 – Ascent Business Partners, known for their pioneering efforts in AI Transformation, announced the appointment of Craig Tobin as Chief Executive Officer. This pivotal decision signals the company's intent to embark on a new growth phase under Tobin’s guidance.

Tobin, with over 30 years of experience in contact centers, carries an extensive background in Operations, BPO, Private Equity, and Consulting. His notable achievements include co-founding the Eventus Solutions Group, which saw remarkable revenue growth under his stewardship before its sale to Tech Mahindra in April 2021. Tobin expressed his enthusiasm for leading Ascent, focusing on achieving strategic goals alongside a talented team.

The company believes this era of unprecedented industry change presents both challenges and opportunities. Ascent Business Partners aims to differentiate itself by adopting a technology agnostic approach, specializing in streamlining processes from hiring to retirement, for both customers and employees through AI. Marty Sarim, Co-Founder, and Chairman of Ascent highlighted the confusion in the market due to numerous AI use cases and underlined Ascent’s commitment to leveraging proven AI solutions.

With Tobin at the helm, Ascent intends to transform into a premier Technology Services Distributor for Contact Center Digital Transformation and construct a disruptive, AI-enabled BPO global network. The board is confident in Tobin’s ability to lead the company to continue its path as an AI leader and innovator in the Contact Center industry.