CultureTech Unveils MONA to Streamline Art Licensing

CultureTech, a New York-based early-stage software company, has launched its latest workflow tool, MONA, aimed at simplifying the complex and manual processes of requesting and granting licenses for copyright-protected content. Established in January 2024, this platform is designed to enhance the roles of artist rights agencies, digital asset management, and content management companies through automated workflows.

Richard O'Leary, CultureTech's President, emphasizes the company's mission to provide the art ecosystem access to valuable digital content. He states, "Our goal is to Open Up Art." The platform achieves this by offering a centralized, efficient, and transparent system for licensing information.

CultureTech applies the latest cloud-based software design processes and collaborates closely with users to deliver a comprehensive solution for end-to-end licensing. The company focuses on the institutional art world but acknowledges the need for such technology across all creators, especially with the rise of artificial intelligence.

With plans to collaborate with partners who support the mission of protecting creators' rights, CultureTech aims to open access to inspiring content for everyone involved.