on Deutsche Beteiligungs AG (isin : DE0005508105)
DBAG Invests in Italian Hair Extensions Leader Great Lengths
Deutsche Beteiligungs AG's (DBAG) Fund VIII invests in Great Lengths, an Italian firm specializing in premium natural hair extensions for professional salons. This strategic move is aligned with the company's framework of partnering with founding families driven by growth and sustainability goals. As a result, the Antonino founding family retains a significant minority stake.
Great Lengths, founded in Rome in 1992, has built a reputation as a B2B luxury player through internalized production and high ethical standards. Its vertical integration supports a strong ESG profile, marked by its B Corporation certification. In 2023, the company achieved a revenue of over 47 million euros, with 93% from exports, primarily to the DACH region.
The investment aims to enhance Great Lengths' global expansion and commitment to sustainable luxury, focusing on talent acquisition and salesforce strengthening. DBAG's involvement underscores its growing presence in Italy with four platform investments now.
R. E.
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