Digital Brand Expressions Announces Launch of Search AI Optimization (SAIO) Services

PRINCETON, NJ / ACCESSWIRE / June 27, 2024 / Digital Brand Expressions, L.L.C. (DBE) has officially launched its new service, Search AI Optimization (SAIO). This offering complements the company's existing Search Engine Optimization (SEO) services, which they have provided to large organizations for the past 23 years.

According to Marc Engelsman, VP of Client Strategies and Analytics at DBE, the company has been beta testing several generative AI search engines since last year. During this period, they have shared insights through blog posts, point-of-view articles, and infographics. This research has now culminated in the rollout of the integrated SAIO service for their clients.

The primary goal of the SAIO service is to have clients' websites cited as sources in generative AI chatbot responses. The service operates in tandem with SEO practices. It involves detailed audits of clients' digital assets, potential competitor analysis, and assessments of AI response appearances for relevant queries. Customized strategies are then developed to enhance the client's web and social media presence, with ongoing performance monitoring and recommendations from DBE.