Digital Marketing Pioneers to Illuminate Campaign Success Metrics at StoryConnect 2024

In a significant development for rural broadband and electric utility sectors, Steve and Marcy Blanshan, founders of PunchDrunk Digital, are set to impart their wisdom at the StoryConnect Conference this April in Hood River, Oregon. The conference is renowned for assembling a vast network of professionals in the mentioned sectors. The Blanshans will be addressing a crucial topic in digital marketing - the measurement of campaign success, a subject that often puzzles business owners on the worthiness of their digital marketing investments.

Emphasizing the importance of proper measurement tools throughout the customer journey, Steve Blanshan highlighted the universal applicability of this issue across all marketing platforms. He stressed that with a well-thought-out strategy and the right tools, understanding and achieving success in digital marketing campaigns is not only possible but straightforward. Their session aims to shed light on selecting the appropriate tools for various stages of the marketing process and identifying clear indicators of success.