Einhell Germany AG Focuses on Market Expansion and Strategic Partnerships

Einhell Germany AG is poised for growth with its eye on a sales target of €2 billion between 2027 and 2029. Their strategy includes expanding market share in the DACH region, currently holding 39% for cordless garden products and 20% for tools, while tapping into new geographic markets.

The company foresees a 10% EBIT margin fueled by economies of scale and a higher share from its profitable Power X-Change products. CEO Kroiss aims to enhance the customer experience rather than further increase profitability, reinforcing a customer-centric approach.

In pursuit of US market entry, Einhell considers M&A strategies, targeting assets around €150 million, despite the challenges. To bolster its brand, Einhell has partnered with Mercedes-AMG PETRONAS F1 Team and FC Bayern Munich, highlighting strategic collaborations to enhance their US presence.