Dubai's Elegant Hoopoe Introduces AI-Driven Franchising in UK

Elegant Hoopoe, a wellness franchise headquartered in Dubai, is expanding its AI-governed model into the UK amid challenges in the global franchise industry, which has surpassed $890 billion but struggles with post-pandemic operational issues. The company's AI-powered framework, called SEGA™, replaces traditional manuals with intelligence, enhancing speed, compliance, and profitability.

With over 30,000 treatments delivered and a payback period of 3.5 years, Elegant Hoopoe highlights AI's potential to outperform established networks. The wellness economy, now exceeding $1.5 trillion, benefits from evidence-based care, which UK consumers increasingly demand.

Founder Shahriar Shahir Barzegar emphasizes the shift from manual to intelligent operations, leveraging HoopoeSense™ AI to efficiently manage compliance and clinic launches. The expansion strategy aims to redefine franchising, focusing on data transparency and automated compliance.