Elumeo SE Announces Restructuring and Forecast Adjustment

Elumeo SE, a leading European electronic retailer of gemstone jewelry, has announced a restructuring program valued at EUR 5.9 million for 2025. This comes alongside a downward revision of their 2024 financial forecast. Key measures include reducing live broadcasting operations to 10 hours, streamlining overhead functions, and focusing on jewelry priced above EUR 50 per piece. Personnel adjustments will accompany these strategic shifts. The #Juwelo100 sales initiative will continue, but targets are now expected to be met three years later than initially planned.

The company anticipates incurring approximately EUR 0.9 million in structural adjustment expenses in 2025. Preliminary figures indicate that revenue and margins for 2024 are slightly underperforming their forecast, with adjusted EBITDA now projected at up to EUR -1 million. Initially, a slight decline in sales of 1% to 4% was expected for 2024. The gross profit margin forecast was between 47% and 49%, with an EBITDA target of EUR 0.5 to 1.5 million.