EQ Works and TorStar Enhance Save.ca Rewards Program

EQ Inc., a leader in AI and data software solutions, has announced its Paymi division's partnership with TorStar to enhance the Save.ca rewards platform. This collaboration aims to deliver cash rewards and smarter savings options to members, providing unique money-saving incentives through Paymi's merchant platform. Additionally, the partnership will leverage receipt capture capabilities, complementing Save.ca's existing digital offerings such as coupons and newsletters.

The integration of Paymi's insights promises to offer advertisers advanced data, optimizing their marketing investments. According to Zane Mistry, GM of Paymi, this venture enhances their ambition to lead Canada's cashback market. TorStar's Brandon Grosvenor adds that the streamlined platform simplifies the savings process for consumers by consolidating various services into one.

The collaboration is a response to consumers' increasing demand for efficiency and convenience, especially during tough economic times. Both companies aim to support Canadians by providing enhanced savings opportunities, making the shopping experience more rewarding.