EQ Works Partners with Major Automotive Brand in $1.45 Million Deal

EQ Inc., recognized for its data-driven marketing expertise, has announced a $1.45 million partnership with a leading Canadian automotive brand. This collaboration will leverage EQ Works' AI-driven insights and targeting technology to enhance customer engagement and acquisition.

The initiative will integrate EQ Works' consumer behavior data and advanced location intelligence with the brand’s first-party data. The aim is to improve targeted customer outreach, conversion rates, and brand loyalty, reflecting the increasing demand for data-driven marketing strategies.

Mark Ditkofsky, COO of EQ Works, highlighted the significance of data in modern marketing. He expressed excitement about the partnership’s potential to expand EQ’s solutions across multiple brands.