Flex Fleet Rental Announces Rebranding to Summit Fleet After Strategic Merger

SALT LAKE CITY, UT – Summit Fleet unveiled a major rebranding initiative, marking the transition of Flex Fleet Rental to Summit Fleet. This change follows a strategic merger with Summit Fleet, part of Kaizen Automotive Group, finalized in September 2023. The new branding heralds a unified start, representing a consolidation of strength and vision within the commercial rental and leasing sector in North America.

President of Summit Fleet, Brian Goldhardt, highlighted the rebranding as a significant milestone. He emphasized the move as a declaration of the company’s enhanced capabilities and broader vision, aligning with its core values and commitment to delivering outstanding services and innovative solutions.

This strategic decision aims at addressing the dynamic needs of the market, with a focus on leveraging combined expertise and resources for superior customer experiences and advancements in fleet management solutions. Customers of the former Flex Fleet Rental are assured a smooth transition with continued emphasis on service quality, reliability, and support.

Nate Clarke, CEO of Kaizen Automotive Group, expressed optimism about the merger’s potential to reinforce their position as a leader in commercial fleet management services. The leadership, including Nate Clarke as CEO, Brian Goldhardt as President, along with other key executives, are dedicated to driving future growth, innovation, and excellence.

For more information regarding this transition and its impacts on customers and partners, Summit Fleet invites inquiries through its website, www.Summitfleet.com.