Forma.ai Acquires SeaMonster to Create World's First Activity-Based Sales Incentives Solution

Forma.ai, the leader in AI-powered Sales Performance Management (SPM), has announced the acquisition of SeaMonster, a platform for accurate sales activity monitoring and compliance. This strategic acquisition will allow Forma.ai to enhance its SPM platform with verified activity-based incentives (ABI), driving motivation within sales teams.

Nabeil Alazzam, founder and CEO of Forma.ai, expressed enthusiasm about the acquisition, noting that it would enable large enterprises to dynamically adjust sales behaviors through precise incentives. He believes this integration will change the future of sales motivation and incentivization.

Activity-based incentives have posed challenges for sales organizations, primarily due to limitations in tracking detailed sales activities. By integrating SeaMonster’s technology, Forma.ai aims to address these challenges with detailed metrics and real-time data, facilitating the precise linkage of specific sales activities to incentives.

Kevin North, CEO of SeaMonster, highlighted that their technology ensures consistent customer experiences and predictable results. He emphasized that integrating SeaMonster’s capabilities into Forma.ai will allow organizations to not only track sales activity but also incentivize desired behaviors effectively.

This acquisition aligns with Forma.ai’s vision of creating a comprehensive SPM platform that accelerates and scales go-to-market functions, ultimately helping organizations grow revenue faster and reduce costs.