Fortune 1000 Marketers Plan Significant Boost in Experiential Spending for 2025

Event Marketer Magazine's latest report, EventTrack 2025, reveals a significant shift towards experiential marketing among Fortune 1000 companies. The comprehensive research, supported by Sparks, surveyed over 1,000 marketers and event attendees. Key findings indicate that 74% of marketers plan to increase their experiential marketing budgets in 2025, highlighting the growing importance of live interactions in strategies.

The report also notes a rise in event attendance, with 56% of attendees intending to participate in more events next year. Positive brand perceptions are linked to such experiences, as 66% of attendees feel more favorable towards a brand after engaging in a live event. However, despite sustainability being a concern for 81% of attendees, 76% of marketers lack eco-friendly policies.

EventTrack 2025 provides insight into consumer and B-to-B events, offering valuable data on evolving marketing strategies. Industry experts see continued momentum for experiential marketing, supported by robust third-party research.