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Fragrance Creators Association Enhances Experience at World Perfumery Congress

The Fragrance Creators Association has revealed its participation at the World Perfumery Congress in Geneva, Switzerland. Their booth, designed as a relaxation lounge, features massage chairs, personalized event bag monogramming, and a scent trend survey. The aim is to provide a personalized and inclusive experience for all attendees.

Visitors are invited to booth 618 to relax, customize their event bags, and engage in the scent trend survey. The survey results will be announced at the end of the congress.

Additionally, Fragrance Creators President and CEO, Farah K. Ahmed, along with Sumit Bhasin from Estée Lauder and Cynthia Reichard from Arylessence, will discuss the future of fragrance industry stewardship on the main stage on June 26.

R. P.

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