Fragrance Creators Association Highlights New Era in Fragrance at World Perfumery Congress

GENEVA, SWITZERLAND / ACCESSWIRE / June 26, 2024 / Fragrance Creators Association (Fragrance Creators) is leading a new transformative era in the fragrance industry. At the World Perfumery Congress, the association's panel session titled "Driving the Future of Fragrance Stewardship" focused on creativity, innovation, and consumer care through industry-wide efforts.

Fragrance Creators President & CEO Farah K. Ahmed, alongside Cynthia Reichard of Arylessence Inc. and Sumit Bhasin of Estée Lauder Companies, discussed the landscape of the fragrance marketplace. The session covered innovation, technology, consumer insights, public policy, and regulatory trends, providing actionable advice for the industry's future.

Ahmed emphasized the historical significance of fragrance and the current transformative moment. Bhasin highlighted the growing focus on wellness and its impact on fragrance contributions across various product categories. Reichard spoke on the opportunities presented by digital growth and the importance of industry unity in promoting sustainability and consumer connection.