Fresh Consulting Partners With Balanced Engineering to Propel Innovation in Autonomous Vehicles and Robotics

Fresh Consulting, a global innovation firm based in Bellevue, Washington, has announced a strategic partnership with Balanced Engineering LLC. The latter specializes in advanced automation and safety solutions for autonomous vehicles and off-road manufacturers.

The partnership aims to provide global automation and autonomy engineering with local implementation, particularly in fast-growing vehicle engineering regions. As many industrial OEMs shift operations to Mexico, both companies are positioning resources in Monterrey to develop leading-edge autonomous equipment.

Combining the strengths of Fresh Consulting in strategy, design, software, robotics, and hardware execution with Balanced Engineering’s advanced engineering, the collaboration is set to advance industrial AgTech innovation. Safety, crucial for commercialization, will be a key focus.

Founded by industry experts Alex Foessel and Rick Weires, Balanced Engineering brings over 100 years of combined experience in off-road automation and commercialization. The partnership will target challenges in cybersecurity, technological landscapes, and scalable solutions in automation and robotics.

Jeff Dance, CEO of Fresh Consulting, emphasized the unique opportunities this partnership brings to Latin American clients. Alex Foessel of Balanced Engineering highlighted the potential to offer advanced autonomous systems and robotic solutions to companies in Mexico for global markets.