Fruit Attraction 2026: A Key Event for the Global Fruit and Vegetable Industry

The 18th edition of the International Fruit and Vegetable Trade Fair, Fruit Attraction 2026, is set to take place from October 6 to 8 at IFEMA MADRID. This event is organized by IFEMA MADRID and FEPEX, becoming a major meeting point for the industry. The application period for participation is currently open.

Fruit Attraction will feature exhibitions across 78,000 m², spread over ten halls. Showcasing over 2,400 companies, the fair will present products, solutions, trends, and innovations in four areas: Fresh Produce, Auxiliary Industry, Fresh Food Logistics, and Innova&Tech. This year's spotlight is on potatoes, with more than 121,000 professional visitors expected from 152 countries.

The event includes an 'International Buyers Programme,' inviting 700 significant buyers from over 50 countries, and a 'Guest Importing Countries' programme spotlighting China and the UAE. Participants benefit from increased visibility, international positioning, and networking opportunities.