GameSquare Announces New Venture, FaZe Media, with $11 Million Investment from Matt Kalish

GameSquare Holdings, Inc. (NASDAQ:GAME) revealed the launch of FaZe Media, a new subsidiary following its recent acquisition of FaZe Clan. This initiative sees the amalgamation of FaZe's creator talent and non-esports assets into a single entity focused on intellectual property and media, spearheaded by CEO FaZe Banks. Alongside the announcement, FaZe Media has secured an $11 million investment from Matt Kalish, who will also join the board, emphasizing GameSquare's continued involvement through corporate support.

FaZe Media aims to capitalize on the FaZe brand, enhancing its market positioning through expanded licensing, sponsorships, and diverse content creation involving popular internet personalities. The relaunch of the brand has already garnered significant online traction, indicating promising growth trajectories for the company. FaZe Media is set to innovate the creator economy landscape, leveraging its established brand appeal and new strategic partnerships.